iSOFT and Somantra add AI search visibility tools for enterprise clients

iSOFT has partnered with Sydney-based Somantra to help enterprises track and improve how their brands appear inside AI-generated answers from tools like ChatGPT, Google AI Overviews, Claude and Perplexity. The move targets regulated sectors including banking, healthcare, government and education, where inaccurate or missing AI citations can shape trust and buying decisions.

Why it matters: - Australians are increasingly discovering brands through AI answers instead of traditional search results. - Enterprises that are not cited accurately inside AI-generated responses risk being invisible at the moment of discovery. - The partnership gives regulated industries a way to measure and manage AI visibility, not just website rankings.

What happened: - iSOFT partnered with Sydney-based Somantra to bring Answer Engine Optimisation capability into iSOFT's consulting and delivery practice. - The partnership is effective immediately. - Joint engagements are already underway across iSOFT's client base. - The focus is on enterprise clients in banking, healthcare, government and education, among other regulated sectors.

The details: - Somantra tracks brand representation inside AI-generated answers across ChatGPT, Google AI Overviews, Claude and Perplexity. - The platform measures three proprietary metrics: Brand Mindshare, Brand Engagement and Brand Consideration. - Somantra is designed to show whether a brand is mentioned and recommended inside the answer itself. - Traditional SEO tools measure rankings on a results page, while Somantra measures visibility inside the AI answer. - iSOFT brings delivery experience across Banking & Financial Services, Healthcare & Lifesciences, Public Sector, Services & Utilities and Education. - iSOFT also works through its Applied AI & Agentic Platforms practice and its sovereign AI architecture under CoreAxi.ai. - The companies will audit current brand visibility and accuracy across major AI search and answer platforms. - The partnership will benchmark performance against competitors using Somantra's three metrics. - The teams will identify and close content and structural gaps that limit AI citation and representation. - The partnership will embed AI visibility tracking into digital transformation and governance programs, with sovereign-grade data handling for regulated sectors. - iSOFT Software Technologies Pty Ltd is ISO 27001-certified. - iSOFT operates across Australia, Singapore and India.

Between the lines: - The partnership reflects a shift from search-engine optimisation to answer-engine optimisation as AI interfaces reshape discovery. - Regulated sectors are likely to feel the pressure first because accuracy, compliance and data governance matter more when AI summaries can shape understanding before a human review. - Somantra's metrics suggest a broader push to quantify brand presence inside AI systems, not just traffic from them.

What's next: - iSOFT and Somantra are expected to expand joint work with enterprise clients that need better AI search visibility. - The companies are positioning the partnership as an operating layer for governance, compliance and digital transformation, not just a marketing tool. - More organisations may be pushed to audit how they are represented in AI answers as customer discovery continues to move into chat-based interfaces.

The bottom line: - The partnership turns AI search visibility into an enterprise service for brands that cannot afford to be misrepresented, overlooked or missing in AI-generated answers. - More information: Somantra on LinkedIn