TruLata launches free Virtual Scale Summit for founders seeking growth and backing

TruLata LLC opened registration for The Virtual Scale Summit, a free two-day event on Aug. 13-14, 2026, designed to give founders practical growth tactics and a chance to pitch TruLata Holdings for possible backing. Pitch applications close July 31, and registrants will get recordings of every session.

Why it matters: - TruLata is tying a free growth event to a live pitching opportunity, giving founders both tactical advice and a possible path to capital or partnership. - The summit is built around operator-led sessions, which may appeal to founders looking for practical guidance instead of broad AI industry talk. - Every registrant receives full session recordings, which extends the event’s value beyond the two live mornings.

What happened: - TruLata LLC opened registration for The Virtual Scale Summit, a free two-day executive growth event set for Aug. 13 and 14, 2026, from 9:00 to 11:30 a.m. CST. - Founders can register for the summit and apply to pitch through The Lata Pitch. - Pitch applications close July 31, and founders are asked to apply the same day they register. - TruLata describes itself as a marketing and technology firm serving more than 200 client organizations and as a 2025 Communicator Award winner.

The details: - The summit is designed as two focused mornings built around real-world growth challenges rather than broad artificial intelligence hype. - Both days open with facilitated executive networking that connects founders, operators and executives from the start. - Attendees will move into an interactive workshop session, an AI-enabled sales enablement deep dive and a live executive panel with real-time audience questions. - The AI session will cover lead management, customer communication and operational efficiency. - Day 2 includes a Scale Session with Dr. Gregory Stowe, focused on what it took to grow a multi-location practice, including growth wins, operational challenges, AI implementation and leadership lessons. - The Lata Pitch will put selected founders in front of the TruLata Holdings executive team, which builds, backs and operates companies across consumer, fintech and wellness. - Founders chosen for The Lata Pitch can receive direct feedback, a concrete growth roadmap and consideration for partnership or backing from TruLata Holdings. - TruLata says only a focused set of companies will be selected. - The speaker lineup also includes Kellie DeMarco, Trace Gordon, Tiffany Corson Bednar and Abhishek Kishore. - DeMarco is a 3x Emmy Award winner and 2x Edward R. Murrow Award winner, focused on high-stakes communication. - Gordon is CEO and founder of TruLata and a Forbes Business Council member. - Bednar is president of TruLata and has experience scaling businesses inside highly regulated industries. - Kishore is a strategic growth advisor who has advised Fortune 500 executives through the U.S.-India Business Council. - Attendance is complimentary, and recordings of all sessions will be provided to every registrant. - Seats and pitch slots are limited. - TruLata’s website is the company's announcement.

Between the lines: - The pitch format makes the summit more than a standard webinar series because it offers a potential business outcome, not just education. - TruLata is positioning itself as an operator-led growth partner, using the event to showcase both its services and its investment arm. - The emphasis on practical sessions and case studies suggests the company is targeting founders who want immediate tactics they can apply inside their businesses.

What's next: - Founders and growth leaders can still register for the event and submit Lata Pitch applications before the July 31 deadline. - Selected companies will present live during the summit and receive feedback from the TruLata Holdings team. - Registrants will be able to review the recordings after the event, even if they miss a live session.

The bottom line: - TruLata is using a free summit to combine education, networking and deal flow in one event, with a real chance for founders to leave with more than notes.